My ‘Black Stiletto Hand Job’ and Female Entrepreneur Sharmadean Reid, Founder of WAH Nails, WAH Nails London & WAH WORLD!

In my post “If you can’t love yourself how the hell you gonna love somebody else?!” I expressed how I’m embarking on a journey of self care, self improvement and some serious self love. Encouraging all of you lovely ladies out there to accompany me on this expedition of exploration and adventure. Well we all have to start somewhere and so I decided that the ‘black stiletto hand job’ would be the perfect way forward for me!

nails !

Speaking of manicures and nail art I recently saw an interview with female entrepreneur Sharmadean Reid, founder of WAH Nails. Opening a single beauty salon in 2009, namely WAH London, Sharmadean has gone from strength to strength by creating her own line of nail products and also establishing contracts with retailers such as Topshop and Boots UK.

After the financial crash in 2008 Sharmadean talks about how she navigated her way through the difficult financial and social climate “People might not be able to afford to get a meal and a drink out but they might want to come and hang out in a shop and maybe get their nails done.”

During the interview Sharmadean outlines her top five tips for when starting a new business: Take note ladies!

  1. Always have a vision “Mine is to be a global nail authority for millennial girls.”

  1. Build a community as they will be your most loyal customers “My community is made up of the sickest girls!”

  1. “Every single thing from the toilet paper to your telephone should be of your vibe.”

  1. Where possible, ask your family members and close friends to borrow money first. “It took me four months to build the salon and I ran out of money…”

  1. Only hire people on your vibe.

Sharmadean discusses how she initially only had two members of staff but after obtaining a contract with Topshop it increased to twenty five girls! Also, opening up about the stresses and strains that come with such a large workforce “Sleep is for billionaires and you aint there yet!”

Talking business (again take note girls) Sharmadean explains how in a service based profession such as with manicures and nail art, you can only earn roughly £20 per hour. However, when you are creating your own nail products you can earn £20,000 in twenty minutes! That’s quite a difference and so naturally, Sharmadean knew that in order to increase profits and become significantly more successful, she had to be creating and using her own nail products.

Interestingly, Sharmadean discusses feminism and the idea of being a feminist, explaining how she had “grown up to learn of it like something like dirty, like you don’t want to be a feminist! Uurrrgh those hairy, ugly old women moaning!” She goes further describing what female empowerment and gender equality mean to her “for me, you have true power if you are economically empowered.” Although, surprisingly she later admits that “in fact feminism is the thing that has given me the most power!”

Personally, I consider Sharmadean Reid to be an absolute inspiration! All that she has managed to achieve, she is such an amazing example to young girls and women in general. It is also refreshing to not only see a young woman doing well but someone from a working class background. Coming from such an environment myself, I think it’s awesome to see people from similiar circumstances becoming successful. Also, how such achievements should be recognised and celebrated whether you’re male or female!

If you want to see the interview and spend a day with the leading lady herself then check out this video…

“The Cult nail artist has the world at her fingertips!”

Also, for more cool conversations and clips such as this, definitely check out the YouTube channel ‘Broadly’. These videos are just so refreshing in that they depart from the usual dumbing down of women, keen to expose stories that empower us girls all the while encouraging people to be their true authentic selves. Please do drop me a line with your thoughts, as always I would love to hear from you. Also, if you’ve been embarking on some self care and self love then please do share!

                      SisterSole x

wah-nails-logo-final

One thought on “My ‘Black Stiletto Hand Job’ and Female Entrepreneur Sharmadean Reid, Founder of WAH Nails, WAH Nails London & WAH WORLD!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s